The first time I heard this phrase was on a tele-seminar more than 20 years ago, so it’s not new – but it’s still the most common mistake people make.
Take a look at the
websites of the people you network with – you’ll quickly spot which ones are
professionally written, because they’ll be written with the reader in mind.
Here are a couple
of examples (with the names changed to protect the innocent!) and a better
alternative:
Example 1
About us
‘Established in 2011, Supersonic Home Transformations, is a family run
business with 30 years combined industry experience operation from a stunning
showroom in Hamtown.
Our commitment to customers is
delivering professional, affordable, creative solutions on every single project
we create. This ethos has enabled us to expand our services throughout this
county, that county and this region.’
This is the first
content on the home page – so it’s not only about them, but it’s not the kind
of message that a new reader is looking for.
They’re not interested in how the business is run or that they have a
stunning showroom. This is a more
engaging message.
Transform your home
When your home needs a facelift or your family is expanding and you need
to upgrade your facilities, why don’t you come and talk to us?
Pick our brains for ideas and suggestions drawn from our many years of
experience. And you can rely on getting
professional, affordable and creative solutions designed specifically for your
home.
Book your phone chat right away or pop into our showroom at [location].
Example 2
Est 1895 Superb Solicitors is a modern law firm with traditional values!
Superb Solicitors based in Moretown
and established since 1895 is a dynamic law firm with a professional and
practical approach to dealing with business and personal legal affairs.
Our Moretown based solicitors
have the depth and breadth of legal knowledge in our specialist areas to meet
all your legal requirements.
We are confident in our
approach and the commercial edge that our advice will give. We provide a unique
and compelling legal service to our clients.
We are very pleased to
announce that we recently merged with Legal Law Solicitors in Neartown,
specialists in employment law and litigation and are now able to offer our
clients an even more comprehensive service. Whether you are looking for
solicitors in Moretown, Solicitors in Neartown or further afield we are ideally
placed to provide you with a professional service.
While this firm do
have all their divisions at the top of their home page, this is the first
content. It’s all about them and is
clearly written for SEO. In addition,
there is a typo and inconsistencies in capitalisation (yes, I’m pedantic!)
The four paragraphs start with the company name, ‘our’ and ‘we’. Some of it almost sounds boastful, rather than confidently professional. There’s a lot of information that may not be useful to someone who has just arrived on the website.
Practical, professional and personal …
Visiting a solicitor is not a
step you take without thought. Whether
you’re looking for legal support for personal issues or you want professional
advice for your business, we have dedicated professionals in each of our
specialist areas.
You’ll find a sympathetic and knowledgeable legal professional ready to give you the advice and support you need.
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