1. Invest time in creating good value quality content. Typically that would be series of tips around all the areas where you are an expert. Sometimes I write a blog and then take quotes out of it for a batch of reusable posts. Sometimes I write a list of tips and use those (then write a blog featuring all the tips and include the link to that in the post).
2. Do create promotional material, but aim for subtlety rather than a sales pitch. For instance if I'm running a LinkedIn workshop I will post a series of updates such as:
Is your LinkedIn profile optimised so people find it when they're searching for experts like you?
Do you need a LinkedIn Premium account? Check out all the free tools first!
Why do you need a professional headshot on your LinkedIn profile?
See what I mean! Each post will have a link to the page where the outline of the LinkedIn course shows what they could learn.
3. Use a tool such as Hootsuite to load your regular posts - you'll need a Pro account, which costs $9.99, but it will save you hours a month in uploading and management time. Instead of cutting and pasting, shrinking links and scheduling each post you can upload a spreadsheet of up to 50 posts and schedule them in a couple of minutes.
4. Get into the habit of looking at your Twitter feed either before or after you do your email - at least a couple of times a day. You don't need to spend hours, just a few minutes scanning the latest posts, retweeting anything you like (and your clients posts), responding to mentions, commenting on things that interest you, etc.
5. If your Facebook Page is an important part of your marketing make 10-15 minutes daily to visit and catch up with comments, load at least one image and interesting piece of information or quote. If you don't respond to people when they comment they'll disengage. If you have a specific strategy for increasing likes, keep on top of it and welcome people who have liked your Page.
6. If you're using LinkedIn to find clients then you'll need to spend 20-30 minutes every couple of days catching up with what people are talking about in the groups you're attached to, maybe sending occasional promotions out to selected contacts (you can search by location or type of industry or, if you use the relationship tagging system, but whatever you've tagged your contacts).
7. If you use Pinterest to display your products ensure that everything is up to date at least weekly. You may load alternative images of existing products to keep your account interesting.
If you actually block out time in your diary regularly with reminders you'll find you are less likely to 'forget'. If you miss a day here or there, don't give up. The odd day doesn't matter, but regular activity really does make a difference to your marketing.
