This is true, but often when we are less pressurised we have more time to browse around. I guarantee there will be plenty of people visiting their Twitter feed, updating their Facebook profiles and taking the time out to bring their LinkedIn profile up to date. Simply because they are relaxed people are more likely to read more and take on board good value information.
It's probably not the time to sell your stuff or launch a new offer (although New Year is a good time for special deals) - but is a great time to remind people of your knowledge-based blogs and to give away 'How to ...' documents and free ebooks, when people have a bit more time to actually look at what they download.
A 12 days of Christmas tips series with a bit of a festive slant will attract attention or a countdown to 2014 for the last 10 days of December with a thought for each day will get people looking for the next one (so make sure they all go somewhere they're easy to find - like your Facebook Page).
If you're writing a blog focus on the issues that businesses are faced with around the holiday season and share your knowledge to help others. The occasional Christmas anecdote to demonstrate your point will encourage reading - we all love stories.
So the answer to whether to post or not over the festive season is - yes, do post, but make sure the content of everything you post is appropriate to the season and save those tempting offers for the New Year.
