The secret of a system is to plan what you want to achieve and work backwards. For example:
- If you want to increase the number of followers you have on Twitter from 100 to 200, what do you have to do and how often to achieve that?
- If you want to appear in more LinkedIn searches, what do you need to change on your profile and what activities will affect that outcome?
- If you want 500 people to sign up for your free report how can your persuade them to do so?
Once you have identified what needs to be done the next step is to work out how long these things will take to do and how often you will need to repeat them if they are things that are ongoing activities. For instance:
- To increase your followers on Twitter you need to follow more people yourself - and they need to be the right people. This means that you need to search for appropriate people and follow - say 20 new people - each day.
- To appear in more LinkedIn searches you will need to optimise your profile and to be more active in the groups where your target market are found. Optimisation is a one-off activity so you will need to set aside half an hour to do that; activity in groups is a regular activity and you'll need to do that two or three times a week.
- Getting people to sign up for your report means tell more people about it, promote it on social media, ensure it's highly visible on your website, maybe in a pop-up and add it to your email signature and, perhaps, your business card.
Now you know WHAT to do, work out how long this will take and - this is the important bit - put appointments in your diary to block out the time and pop reminders up to ensure you don't let things slide.
After a while this will all become part of your daily routine and will just be how you work. The best systems are habits that are almost automatic.
