If the only messages you post are sales pitches, it's hardly surprising if people stop following you and lose interest in you. Social media is SOCIAL and people expect you to chat and be human. That doesn't mean that you can't promote what you do, it's all in the way you do it.
Let's say you've got a fantastic new book out that helps people with their online marketing; what would you post on Twitter, Facebook, Linked In, Google+, Pinterest?
It's not going to be 'Get your guide to online marketing now (with the link to your sales page)', but any of these might work:
- Twitter and Facebook: 'I'm really excited that my ebook is now ready to go. I've put a smart purple cover on it; tell me what you think' (link to your sales page where there is a picture of the smart purple cover, of course).
- Linked In: If you've taken the time to get involved in groups where your target audience 'hang out', then you could ask them if they would review a couple of chapters.
- Google+: Pick an appropriate circle and ask them to choose a chapter to review.
- Pinterest: Upload the picture of the cover from your sales page and write a few words about why you chose purple for the cover - this gives you an automatic link to that page.
You can also use 'teaser' posts like these:
'Did you know that you can upload 100 tweets in seconds? Find out how on page 35' (link to sales page)
'Discover how to write killer headlines for your blogs and much more on page 72' (link to sales page)
'Does your email marketing get a good response? For the secrets of compelling email read page 43' (link to sales page).
You get the idea! This works for products too - just use the benefits to tempt people.
