Monday, 20 August 2012

Online marketing one step at a time

I've been involved with an innovative approach to online marketing - a 30 minute session once a week.  There is so much to get your head around online from nearly 200 social media platforms to blogging on your own site and guesting on other people's blogs, then there's article marketing, press releases, not to mention the abundance of tools 'to make it easier'.

It's no surprise that many people go on social media training and then never put it into practice, there's so much information they are simply overwhelmed.  In fact, it's not just social media training, ANY training programme won't work unless you make the effort to put it into action.  How many great training sessions have you attended and still have the course notes somewhere, for when you 'have time'?

The nice thing about this bite-sized approach is that each week there's only 30 minutes information to digest and then there's a week to put it into practice.  It's not for super-duper online marketers, but for people who are just getting started and want to make it work.

Let's be honest, there's never enough hours in the day.  Either you're working in your day job and promoting your own stuff in your off-duty time or you're trying to run a business and there's so much to do that sitting for hours doing online marketing just isn't possible.

If you know anyone who sounds like this might help them, then send them to take a look at the step-by-step programme.  The weblink is here.